Sunday, 15 February 2009

Recession Cooking (Dig For Victory?)


Much like the British government's WW2 Dig For Victory campaign (which turned out a nation eating a diet very similar to that now advised by diet nutritionists!), the credit crunch clearly has the potential to harness bad times to help our fair nation end up chowing down on a much healthier diet. We particularly like the fact this was deemed the 'Kitchen Front' in WW2...

Essentially the point is that frugality should encourage less extravagance in the eating and boozing departments. For example you'd hope to see sales of ready meals down and raw ingredients way up. This alone would be a good thing - ready meals are clearly rubbish and are also notoriously high in salt.

Sadly this doesn't seem to be the case and this is likely due to a drastic downturn in people who can actually, y'know, follow a few instructions and cook something. Fast food outlets like Domino's, Mccdonald's and KFC are currently raking it in.

The whole premise is, i guess, that if you can you can buy a bargain bucket of deep fried chicken to feed your family of four for a tenner, you're doing pretty well in the value for money department right? This is probably not a great thing, however, for a nation already supposed to be on a fast track to serious obesity problems - it's not so much 'kitchen front' as "hang on, is that a pillow down your front?" All in all quite a wasted opportunity...

On the business side of things the falling pound has at least a few plus points - usually cheap Argentinean, Brazilian and European meat has become less affordable and the credit crunch has made collateral to guarantee payments on these overseas meat shipments harder to come by. These factors are both pretty great for Britain's struggling livestock farmers. Probably offsetting these gains, however, is the pressure retailers have been heaping on farmers to drop their already (arguably) very low prices.

Furthermore on the subject of meat, we'd like to note that Offal could perhaps be the perfect answer to keeping carnivorous in these tough economic times! Market analyst Mintel is expecting sales of offal to reach a high of £62 million this year as one in five Briton's trade down to cheaper cuts of meat.

Who needs greasy deep fried chicken when there could be a Bath's Chap or some Faggots on your dinner table!? For all the offal layman out there that's a pig's cheek and a sort of scummy meat ball...

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